Public Communication and Public Relations 1.S3.EPC.31
Course objectives
The aim of the course is to acquaint students with modern techniques of public communication and public relations as well as introduce various issues of public communication and public relations theory. Students aim to use the theorethical knowledge in practise during many activites provided on classes.
------------------
Topics covered:
Giving speeches and preparing presentations – modern techniques.
Theory of Public Communication.
Nonverbal communication.
Influence on people and public opinion.
Theory of Public Relations.
PR methods of action and tactics.
Public Communications and PR in Politics.
Public Relation Management
PR in a company.
Social Communication.
Media relations.
PR – how to do it for yourself.
-----------------
Methods of teaching/ forms of class activity:
multimedia presentation, oral presentation, discussion, text analysis, written brochure, peer feedback, individual work, group work, ICT tools/MSTeams
Field of study
Student workload
Study level
Education profile
Type of course
obligatory courses
The semester in which the subject is carried out
Mode
Course coordinators
Term 2022/23-L: | Term 2023/24-L: |
Learning outcomes
Learning outcomes acc to PRK 2019
Knowledge
Students know
1. basic terminology and theories in communication studies (k_W02/P6S_WG)
2. the place and significance of communication studies among humanities and social/political sciences, its nature and its methodological difference and the directions of its development (k_W01/P6S_WG)
Skills
Students can
3. recognize public texts and other products of communication and culture and carry out their critical analysis and interpretation (k_U02/P6S_UW)
4. communicate in English with the use of specialized terminology, present and evaluate different opinions and positions regarding the subject of study and discuss them (k_U03/P6S_UW)
5. use communication tools in an ethical and responsible manner (k_U10/P6S_UU)
6. perform individual and group activieis (k_U08/P6S_UK)
Social competences
Students are ready to
7. act in a responsible way, compying with the rules of professional ethics in public relations and in public communication (k_K05/P6S_KR)
Assessment criteria
Forms of evaluation of learning outcomes:
1. Active participation in class - 20% of the final grade (outcome 1,2,3,4,6)
2. Expert speech (oral format) - 20% of the final grade (outcomes 1,2,4,5,6,7)
3. Expert Prospect (written format) - 20% of the final grade (outcomes 1,2,3,4,7)
4. End of semester test - 40%of the final grade (outcomes 1,2)
criteria of assessment of an expert speech (assessed by all students) with the help of modern techniques:
33-29 points: 5,0
28-25 pts. 4,5
24-21 pts. 4,0
20-15 pts. 3,5
10-14 pts. 3,0
Pass at 60% of the final grade
Bibliography
Reading list:
1. A. Green, Effective Personal Communication Skills for Public Relations, London 2006.
2. A. Theaker, The Public Relations Handbook, Routledge, London 2004.
3.J. Motion et al., Social Media and Public Relations. Fake friends and powerful publics, Routledge, London 2016.
4. J. Stromback, S. Kiousis (ed.), Political Public Relations. Principles and applications, Routlede, New York, 2011.
5. R. D. Smith, Strategic Planning for Public Relations, Lawrence Erlbaum Ass., Mahwah 2005.
6. S. Oliver, Public Relation Strategy, Kogan Page, London and Philadelphia 2007.
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: