Persuasion and Rhetoric – Theory 1.S3.EPC.34
Course objectives:
The main aim of the course is to familiarise the students with the leading notions in the theory of persuasion and rhetoric.
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Course content:
The main issues discussed during the course:
Persuasion in Public Communication
Target Audience
Ethos, Logos, Pathos
Five Canons of Rhetoric
Visual Rhetoric
Digital Rhetoric
Non-ethical Use of Rhetoric and Persuasion
Fallacious Arguments
Body Language and Non-verbal Persuasion
Persuasive Repertoire
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Methods of instruction/ forms of classroom activity:
multimedia presentation, discussion, ICT tools/Moodle & Teams, report writing, pair work, group work.
Field of study
Student workload
Study level
Education profile
Type of course
The semester in which the subject is carried out
Mode
Course coordinators
Term 2023/24-Z: | Term 2024/25-Z: | Term 2022/23-Z: |
Learning outcomes
Learning outcomes acc to PRK 2019
Knowledge
1 The student knows basic terminology and theories of linguistic, media studies and cultural studies (k_W02/P6S_WG)
Skills
The student is able to
2. use different source materials (the Internet, library) and prepare their own reports, presentations (k_U04/P6S_UK)
3. perform group work activities to develop their own study skills (k_U08/P65_UO)
4. use the terminology and take theoretical standpoints in reference to theoretical models derived from research in communication, media and language studies (k_U01/P6S_UW)
Social competences
5. The student is able to prioritise learning tasks (k_K01/P6S_KK)
Assessment criteria
Forms of evaluation of learning outcomes:
1. Active participation in classes - 40% of the final grade (outcome 1,2,3,4)
2. Video presentation/online presentation/in class presentation on a specific topic - 30% of the final grade (outcome 1,2,3,4)
3. Other,advanced forms possible (e.g. recording a video clip based on academic material) in the case of willingness to achieve a higher grade - 30% of the final grade (outcome 1,2,3,4,5)
Pass at 60% of the final grade
Bibliography
Reading list:
D. Eyman (2015). Digital Rhetoric: Theory, Method, Practice. Ann Arbor: University of Michigan Press.
W. Keith and C. Lundberg (2008/2018). The Essential Guide to Rhetoric. Boston-New York: Bedford/St. Martin's.
A. Luscombe and H. Nonnenberg (2015). Practicing the Five Canons of Rhetoric. University College Roosevelt
All basic and obligatory Materials can be accessed on K. P. Skowroński's University of Opole's Moodle website on Persuasion and Rhetoric - Theory
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: