Business Communication Genres 1.S3.EPC.EB.4

Course objectives
The course aims to acquaint students with formal properties and functions of selected genres in written and oral public communication. Its objective is to use students’ critical and creative resources to develop their communication skills and professional practices.
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Course content
1. Reporting, note-making
2. Press release, web posting
3. Feature article
4. Blogging
5. Statements and positions
6. Negotiations and business letters
7. Celebratory genres
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Methods of instruction/ forms of classroom activity:
multimedia presentation, text analysis, discussion, ICT tools/Moodle & Teams, writing, pair work, group work.

Field of study

English in Public Communication

Student workload

ECTS points in relation to student’s duties Number of ECTS points: 3 1 ECTS – 30 hours: participation in classes 2 ECTS – 45 hours: preparation + 15 hours: consultations

Study level

BA level studies

Education profile

full time studies

Type of course

obligatory courses
elective courses

The semester in which the subject is carried out

semester 4

Mode

(in Polish) Realizowany w sali

Requirements

English in Business elective module Aspects of Economics and Business Administration Organizational Culture The Other in Business Communication

Course coordinators

Term 2022/23-L:

Małgorzata Adams-Tukiendorf
Wojciech Opioła

Term 2024/25-L:

Małgorzata Adams-Tukiendorf
Robert Radziej

Term 2023/24-L:

Małgorzata Adams-Tukiendorf
Robert Radziej

Learning outcomes

Learning outcomes acc to PRK 2019

Knowledge
Students:
1. know of the main methods of analysis and interpretation of uses of language that are typical of public communication, be aware of the complexity and evolution of linguistic systems and meaning-making practices (k_W04/P6S_WG)
2. know the formal properties and application of various genres and conventional practices in business communication (m-W-1/P6S_WK)

Skills
Students can:
3. identify and describe a range of linguistic and generic features of texts used in public communication in business cotexts, conduct a critical analysis/interpretation of texts in English, with the aid of typical philological methods, and delimit their potential meanings, social impact and cultural significance (m-U-1/P6S_UO)
4. draw on basic concepts of economic, legal, management and political discourse to prepare texts and presentations in English (m-U-2/P6S_UK)
5. communicate in English at C1 level with experts in business contexts (m-U-2/P6S_UK)

Social competences
Students:
6. approach business communications in an analytic and critical way (m-K-1/P6S_KR)
7. are aware of their civic responsibilities and are tolerant towards the other actors in the public sphere (m-K-2/P6S_KK)

Assessment criteria

Forms of evaluation of learning outcomes

1. Active class participation (discussion and engagement in peer-review) - 25% of the final grade (outcomes 1,3,5,7)
2. Three practical assignments (written and orally presented): a reproduction of textual and generic conventions of a selected business communication genre - each 25% of the final grade (outcomes 2,4,6,7)

Pass at 60% of the final grade

Bibliography

Reading list
A. obligatory reading (to get a credit):
A.1. used in class
Guffey, Mary (2008) Business Communication. South-Western Publishing
Bryski, Bruce (2003) Art and Practice of Public Speaking. Fountainhead Press.

A.2. used for self-study
Barry, R. (1995) Applied English. Prentice Hall
MacPherson, R. (2006) English for Writers and Translators. Warszawa: PWN

B. supplementary reading
Walton, D. (2005) Fundamentals of Critical Argumentation. Cambridge University Press.
Bednarek, M and H. Caple (2012) News Discourse. London: Continuum

Additional information

Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system:

Description of 1.S3.EPC.EB.4 in USOSweb