Marketing of tourist services 1.S3.JAT.PP.31
Course objectives
- knowledge of issues related to tourism marketing
- learning about marketing strategies
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Course content
Reasons for the development of tourist services
The essence of the tourist services market
Tourism marketing concept
Limitations of marketing of tourist services
Importance of tourism marketing
Marketing in the service activity of travel agencies
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Methods of instruction/ forms of classroom activity
workshops in the lecture hall, multimedia presentation, analysis of materials, discussion, pair work, group work, ICT tools / MS Teams
Field of study
Student workload
Study level
Education profile
Type of course
obligatory courses
The semester in which the subject is carried out
Mode
Course coordinators
Learning outcomes
Learning outcomes according to PQF 2019:
Knowledge
The student knows and understands:
1. advanced techniques used in tourism marketing (k_W03/P6S_WG)
2. selected concepts, definitions and scope of tourism marketing (k_W04/P6S_WG)
3. principles of organization and operation of institutions related to tourism in terms of marketing (k_W07/P6S_WK)
4. economic conditions for the functioning of institutions related to tourism k_W08/P6S_WK)
5. methods of diagnosing the needs of recipients of promotional and advertising activities in tourism and assessing the quality of services, including marketing aspects (k_W09/P6S_WK)
Skills
The student is able to:
6. observe, search, process and interpret information on marketing in tourism using various sources (k_U05/P6S_UW)
7. use marketing knowledge in creating a tourist product, working individually and in a team (k_U14/P6S_UO)
Social competence
The student is ready to:
8. compliance with the rules of professional ethics in the context of marketing in tourism (k_K06/ P6S_KR)
Assessment criteria
Forms of evaluation of learning outcomes:
1. Active participation in the workshops - 45% of the final grade (outcome1,2,3,4,5,6,7,8)
2. Presentation - 55% of the final grade (outcome 1,2,3,4,5,6,7,8)
Pass at 60% of the final grade.
Bibliography
Reading list
Altkorn J., Marketing w turystyce, Wydawnictwo Naukowe PWN, Warszawa 1994
Briggs S., Marketing w turystyce, Polskie Wydawnictwo Ekonomiczne, Warszawa 2003
Panasiuk J., Marketing usług turystycznych, Wydawnictwo Naukowe PWN, Warszawa 2005
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: