(in Polish) Strategy and Management in Multinational Enterprises 4.17.E.513
1. What is Strategy and Strategic Management?
2. Internal Analysis and Competitive Advantage (Mission, Goals and Objectives).
3. External Environment Analysis.
4. Strategic Positioning and Strategic Renewal.
5. The global business environment. To go or not to go global? Strategic management in a global context
6. Why/where go abroad? The decision of entry to international markets (market selection, country risk)
7. Globalization and ethical challenges for international management
8. Global Strategy (managing multinational enironment): adjusting or overcoming differences?
9. Cultural stereotypers (stereotypes and prejudices, ethnocentrism, discrimination based on cultural differences, stages of getting to know another culture).
10. The importance of gender in national cultures (social roles of women and men, differences in gender perception in different cultures, discrimination based on sex and its consequences, gender perception in international business relations).
Type of course
Course coordinators
Learning outcomes
KNOWLEDGE
1. Student understands the dynamics of international strategy drivers and conditions.
SKILLS
1. Students will be able to analise issues related to Strategy and Management in Multinational Enterprises.
2. Students will be able to discuss problems related to Strategy and Management in Multinational Enterprises.
SOCIAL COMPETENCES
1. Students will have opportunities to present ideas and reflections on Strategy and Management in Multinational Enterprises in a well-documented and persuasive way.
2. Students will learn to be active team players during analyzing and preparing team projects.
Assessment criteria
Attendance and active participation are crutial to success. Course grade is based on the following components:
1. Preparation for classes, activity and involvment during the course (20%)
2. Project (40%)
3. Exam (40%)
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: