Conducted in
term:
2023/24-Z
ECTS credits:
6
Language:
Polish
Organized by:
Institute of Economics and Finance
(for:
Faculty of Economics)
(in Polish) Badania rynkowe i marketingowe 4.B.21.1
This course has not yet been described...
Supplementary literature
(in Polish) 1. Wilson A., Marketing Research, Red Globe Press, 2019, dostep online (https://books.google.pl/books ?id=nQRrDwAAQBAJ&printsec=frontcover&hl=pl&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false`````-
2. Sagan A.,, Badania marketingowe. Podstawowe kierunki, Kraków 2004,
3. Berbeka J., Niemczyk A., Makówka M., Badania rynkowych zachowań konsumentów, Kraków 2004, Wydawnictwo Akademii Ekonomicznej w Krakowie
4. Kauf S., Tłuczak A., Logistyka miasta i regionu. Metody ilościowe w decyzjach przestrzennych, Difin, warszawa 2015
Type of course
obligatory courses
Course coordinators
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: