Academic research 1.S2.MLA.33
Course objectives
- familiarising with specialist research in connection to students needs and academic orientations.
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Course content
Possible specialist approaches in public communication may include
1. propaganda analysis
2. news values analysis
3. argumentation/rhetorical analysis
4. agenda setting analyis
5. critical (discourse) analysis
6. ideological analysis (feminist, populist)
7. social movement studies
8. multimodal analysis
9. metaphor analysis
10 framing analysis
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Methods of instruction/ forms of classroom activity:
Lectures with multimedia presentations and exemplary handouts prepared by the instructor, group and individual analysis of exemplars and discussion, presenting individual projects (20min per participant) and critical response, debate on itdiscussion, powerpoint presentations, text analysis, ICT tools/e-learning MSTeams
Kierunek studiów
Nakład pracy studenta
Poziom studiów
Profil kształcenia
Rodzaj przedmiotu
seminaria magisterskie
Semestr, w którym realizowany jest przedmiot
Tryb prowadzenia
Koordynatorzy przedmiotu
Efekty kształcenia
Learning outcomes acc to PRK 2019
Knowledge:
Students know and understand
1. the specificity of the subject and range of methodology of humanistic sciences, notably within linguistics and communication, cultural studies and visual arts in the public domain. (k_W07/P7S_WG)
2. the specificity of the subject and range of methodology of social sciences, notably social structures and media systems (k_W08/P7S_WG)
3. advanced sampling and data processing techniques characteristic of academic activity in the selected discipline (k_W10/P7S_WG)
4. advanced methods of analysis and interpretation of texts, discourses and cultural products/practices (k_W11/P7S_WG)
5. advanced methods of analysis of human beings as social agents within larger social structures and of rules according to which they function (k_W12/P7S_WG)
6. political and ethical, economic and regulatory challenges connected with interdisciplinary research paradigms and their applications (k_W14/P7S_WK)
Skills
Students can
7. formulate original research questions and design research to address unusual interdisciplinary problems (k_U04/P7S_UW)
8. formulate and test hypotheses related to appropriate language uses as well as simple research problems, particularly with interdisciplinary approaches (k_U06/P7S_UW)
9. analyze case studies and problems, model and predict complex social phenomena (k_U08/P7S_UW)
10. work in a team, assume various roles in a project, including that of a leader, plan and manage the work of others in the team (k_U14/P7S_UO)
Social competences:
Students are ready to
11. recognize and apply in practice the ethical norms (.e.g., prevent discrimination and conflict of interests) in organizations of employment (including the academia) (k_K12/P7S_KR)
Kryteria oceniania
Forms of evaluation of learning outcomes
1. Active class participation, debating and responding to lectures, presentations – 45% of the final grade (outcome 1,2,3,4,5,6,7,8,9,10,11)
2. A case study analysis/ essay - 55% of the final grade (outcome 3,4,5,7,8,9,10,11)
pass at 60% of the final grade
Literatura
Reading list:
A selection of specialist studies in journal articles
Stokes, Jane, How to do media & cultural studies, Los Angeles ; London ; New Delhi ; Singapore ; Washington : SAGE, 2013
Hartley, John, Communication, cultural and media studies : the key concepts, London ; New York : Routledge, 2011
Longhurst, Brian, Introducing cultural studies, Harlow : Pearson Education Limited, 2008
Pratkanis, Anthony R., Wiek propagandy : używanie i nadużywanie perswazji na co dzień, Warszawa : Wydawnictwo Naukowe PWN, 2008
Williamson, Judith, Decoding advertisements : ideology and meaning in advertising, London : Marion Boyars, 1994.
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: