Political communication 02.04.D2.EM.PC
Concept of political communication; Contemporary media systems; Advertising and PR in political communication; professionalization of political campaigning; authoritarian concepts, liberal concepts, political journalism, tabloidization of political discourse, new medi in political communication,
Supplementary literature
Type of course
Course coordinators
Term 2023/24-Z: | Term 2024/25-Z: | Term 2022/23-Z: |
Learning outcomes
Knows basic types of communication and media systems
Knows basic law and ethics on political communication
Knows functions of mass media in public life
Can observe and analyse process of political communication
Can improve knowledge alone on issues of contemporary communication processes, including new media
Identifies cases typical for liberal and authoritarian political communication concepts
Is prepared to interpret media messages
Assessment criteria
Lecture:
3,0: Project passed (or exam) 50-59%
3,5: Project passed (or exam) 60-69%
4,0: Project passed (or exam) 70-79%
4,5: Project passed (or exam) 80-89%
5,0: Project passed (or exam) 90-100%
Exercises:
3,0: Participates in classes, average marks for minor tasks – 50-59%
3,5: Participates in classes, average marks for minor tasks – 60-69%
4,0: Participates in classes, average marks for minor tasks - all tasks completed – 70-79%
4,5: Participates in classes, average marks for minor tasks – 80-89%
5,0: Participates in classes, average marks for minor tasks (each at least 70%) – 90-100%
Bibliography
Brian McNair, An Introduction to Political Communicationation 5th Edition, Routledge 2011 (Textbook)
Darren G Lilleker, Key Concepts in Political Communication, Sage 2006
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: