Rhetoric and persuasion 1.S2.MLA.16
Course objectives
The course aims to acquaint students with basic categories and procedures of the Western rhetorical tradition and its persuasive possibilities, and its newest versions: visual and digital.
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Course content
1. Persuasion and Target Audience
2. Logos, Ethos, Pathos
3. Canons of rhetoric
4. Visual Rhetoric
5. Digital Rhetoric
6. Populist Rhetoric
7. Fallacious Arguments
8. Rhetoric and persuasion in social media
9. Body Language
10 Case Studies
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Methods of instruction/ forms of classroom activity:
power point presentations, case study analysis, extensive reading, group discussion, ICT tools - MS Teams; Moodle platform
Field of study
Student workload
Study level
Education profile
Type of course
obligatory courses
The semester in which the subject is carried out
Mode
Course coordinators
Term 2024/25-L: | Term 2023/24-L: |
Learning outcomes
Learning outcomes acc to PRK 2019
Knowledge:
Students know and understand
1. relations between language and society and its institutions in an integrated system of dependencies and influence (k_W02/P7S_WG)
2. differences in medial, stylistic and generic conventions of linguistic communication and various rhetorical traditions (across cultures, times and institutions) (k_W03/P7S_WG)
Skills
Students can
3. select information from various sources and evaluate its relevance and credibility (k_U02/P7S_UW)
4. understand and process information and reconstruct underlying meaning and argumentation given specific cultural context (k_U03/P7S_UW)
5. analyse case studies and problems, model and predict complex social phenomena (k_U08/P7S_UW)
Social competences
Students are ready to
6. critically assess incoming information, acknowledge merits and limitations of various viewpoints, theories, methods and research results (k_K02 P7S_KK)
Assessment criteria
Forms of evaluation of learning outcomes
1. Active participation in the class - 50% of the final grade (outcome 1,2,3,4,5,6)
2. e-learning tasks - 30% of the final grade (outcome 1,2,3,4,5,6)
3. Additional contribution to the course - 20% of the final grade (outcome 1,2,3,4,5,6)
Bibliography
Reading list
Classical Rhetoric Series (on the Internet)
Argumentative Fallacies (on the Internet)
Selected Internet Sources to be provided during the course depending on the interests of the given group
(For the Chinese students) Gu Jiazu, "Rhetorical Clash between Westeners and Chinese"
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: