Introduction to Specialist Terminology 1.S3.EPC.29
Course objectives
The course objectives are to present the key concepts of communication studies deriving from the Anglo-American tradition of research, to provide an opportunity for introductory analysis and comparison of the selected key terminological applications and controversies as well as gaining practical skill to use these terms in expressing views and opinions.
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Selected topics:
1. media literacy, journalism, representation
2. visual language, semiotics of visual language
3. broadcasting, media, communication, film
4. language, discourse, narrative
5. advertising, marketing, branding
6. scholarship, research methods
7. political and economic conditions
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Methods of teaching/forms of classroom activitiy:
presentation, discussion, text analysis, vocabulary analysis, oral practice in the use of specialist terminology, quiz, ICT tools/ MSTeams
Field of study
Student workload
Study level
Education profile
Type of course
obligatory courses
The semester in which the subject is carried out
Mode
Course coordinators
Term 2023/24-Z: | Term 2024/25-Z: | Term 2022/23-Z: |
Learning outcomes
Learning outcomes acc to PRK 2019
Knowledge:
Students
1. know general and detailed terminology of media and business contexts in communication studies and culture studies (k_W02/P6S_WG)
2. understand the basic economic, legal and other considerations, and concepts connected with communication research and its application (k_W06/P6S_WG)
Skills:
Students
3. can use the terminology in public communication in business or media contexts (k_U01/P6S_UW)
4. communicate in English using specialist terminology (k_U03/P6S_UW)
Social competences:
Students
5. critically assess their knowledge of specialist terminology in public communication in business and media contexts (k_K02/P6S_KK)
6. function competently, responsibly and ethically within the area of communication studies (k_K05/P6S_KR; k_K07)
Assessment criteria
Forms of evaluation of learning outcomes:
1. written paper verifying the knowledge of the presented material and obligatory reading - 100% of the final grade (outcome 1,2,3,4,5,6)
Pass at 50% of the final grade
Bibliography
Reading list:
A. obligatory reading (to get a credit):
Hartley, J. 2002. Communication, Culture and Media Studies,
Johnson, S. and Milani T. M. 2010. Language Ideologies and Media Discourse. Text, Practices, Politics. Chapter 8
Danesi, M. 2009. Dictionary of Media and Communication Studies. London/New York: Sharpe
B. supplementary reading
https://www.jyu.fi/viesti/verkkotuotanto/ci/glossary.shtml
https://mediatexthack.wordpress.com/
https://2012books.lardbucket.org/books/a-primer-on-communication-studies/index.html
http://www.medialit.org/reading-room/language-media-literacy-glossary-terms
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: