Subject Seminar 1 1.S3.EPC.44
Course objectives
Subject Seminar 1 is designed to lay foundations for the preparation of diploma papers in the next semester. Students are exposed to specialized and extended materials on the subject of mediated public communication, are expected to acquire specialist knowledge pertaining to the subject and start working towards delimiting the topic and plan of their research project.
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Course content
1-2. The main research orientations within public communication - revision and extension
3. Theoretical models and and research paradigms (quantitative/qualitative, critical)
4-5. The scope and results of communication research and appropriate methodologies (institutions, texts, recipients)
6. Media effects scholarship
7-9. Concepts and areas to be explored and implications for scholarship (representation, interaction, propaganda, ideology, critical literacy)
10-11. Varieties of discourse analysis
12-15. The main guidelines for framing diploma research projects.
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Methods of instruction/ forms of classroom activity
multimedia presentations, discussion, text analysis, individual work, reading and writing assignments, ICT tools/MSTeams/Moodle
Field of study
Student workload
Study level
Education profile
Type of course
obligatory courses
The semester in which the subject is carried out
Mode
Course coordinators
Learning outcomes
Learning outcomes acc to PRK 2019
Knowledge
1. Students understand the range of socially oriented language studies and communication studies, namely of semiotics, sociolinguistics, pragmatics, stylistics and rhetoric, familiar with the main research traditions in media studies and business communication and new developments in these fields of study (k_W01/P6S_WG)
2. Students know rules of academic exposition and argumentation (in speech and writing) (k_W07/P6S_WG)
Skills
3. Students can implement terminology and theoretical nodels for research procedures: formulate research questions/hypotheses, review literature, select methods and tools, analyze and interpret material, process and present results, discuss and interpret results, in order to answer research questions related to language and communication in the public sphere (k_U01, k_U03/P6S_UW)
4. Students can search for, analyze, select, evaluate and use information collected from various sources and presented in various media (k_U07/P6S_UK) (m-U-1/P6S_UO)
Social competences
5. Students think independently and recognize priorities and objectives in self-study, prioritize and execute in a timely manner their assignments in research (k_K01/P6S_KK)
6. Students approach public communications in an analytic and critical way (k_K02/P6S_KK)
Assessment criteria
Forms of evaluation of learning outcomes
1. Active class participation, debating and responding to presentations – 20% of the final grade (outcome 2,4,7)
2. Individual reading assignments - responses, reviews - 30% of the final grade (outcome 3,4,6,7)
3. Written/oral test - 50% of the final grade (outcome 1,2,5,7)
Criteria of evaluation:
60% = 3
80% = 4
100% = 5
Bibliography
Reading list:
Obligatory (provided by the instructor or found in the library)
Selected relevant monographs, readers, journal articles, online materials within the scope of the seminar
Stokes, Jane (2003) How to Do Media and Cultural Studies. London: Sage.
Supplementary
McQuail, Denis (2010) McQuails's Mass Communication Theory (sixth edition) London: Sage.
Danesi, Marcel (2009) Dictionary of Media and Communication Studies. London/New York: Sharpe
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: