Conducted in
terms:
2023/24-Z, 2024/25-Z
ECTS credits:
3
Organized by:
Institute of Political Science and Administration
Branding 12.05.D3.B
This course has not yet been described...
Supplementary literature
(in Polish) "Marconi J., Marketing marki. W jaki sposób tworzyć, zarządzać i rozszerzać wartość marki, K.E. Liber, Warszawa 2002.
Altkorn J., Kształtowanie rynkowego wizerunku firmy, Wydawnictwo Akademii Ekonomicznej w Krakowie, Kraków 2002."
Type of course
obligatory courses
Course coordinators
Term 2024/25-Z: | Term 2023/24-Z: | Term 2022/23-Z: |
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: