This course is not currently conducted!
ECTS credits:
unknown
Organized by:
Institute of Political Science and Administration
City branding 12.05.D3.CB
This course has not yet been described...
Supplementary literature
(in Polish) "Marconi J., Marketing marki. W jaki sposób tworzyć, zarządzać i rozszerzać wartość marki, K.E. Liber, Warszawa 2002.
Altkorn J., Kształtowanie rynkowego wizerunku firmy, Wydawnictwo Akademii Ekonomicznej w Krakowie, Kraków 2002."
Type of course
obligatory courses
Course coordinators
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: