This course is not currently conducted!
ECTS credits:
unknown
Language:
Polish
Organized by:
Institute of Economics and Finance
(for:
Faculty of Economics)
Marketing research methods 4.B.807
This course has not yet been described...
Field of study
(in Polish) EKONOMIA
Supplementary literature
(in Polish) Sagan A., Badania marketingowe. Podstawowe kierunki, Kraków 2004,
Berbeka J., Niemczyk A., Makówka M., Badania rynkowych zachowań konsumentów, Kraków 2004, Wydawnictwo Akademii Ekonomicznej w Krakowie
Wilson A., Marketing Research, Red Globe Press, 2019 (dostęp online)
Wrenn B, Stivens R., Loudon D., Marketing Research, Best Business Book, New York, London 2002 (dostęp online
Education profile
(in Polish) ogólnoakademicki
The semester in which the subject is carried out
(in Polish) pierwszy
Course coordinators
Additional information
Additional information (registration calendar, class conductors, localization and schedules of classes), might be available in the USOSweb system: