Introduction to Specialist Terminology 1.S3.EPC.29
Course objectives
The course objectives are to present the key concepts of communication studies deriving from the Anglo-American tradition of research, to provide an opportunity for introductory analysis and comparison of the selected key terminological applications and controversies as well as gaining practical skill to use these terms in expressing views and opinions.
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Selected topics:
1. media literacy, journalism, representation
2. visual language, semiotics of visual language
3. broadcasting, media, communication, film
4. language, discourse, narrative
5. advertising, marketing, branding
6. scholarship, research methods
7. political and economic conditions
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Methods of teaching/forms of classroom activitiy:
presentation, discussion, text analysis, vocabulary analysis, oral practice in the use of specialist terminology, quiz, ICT tools/ MSTeams
Kierunek studiów
Nakład pracy studenta
Poziom studiów
Profil kształcenia
Rodzaj przedmiotu
obowiązkowe
Semestr, w którym realizowany jest przedmiot
Tryb prowadzenia
Koordynatorzy przedmiotu
W cyklu 2024/25-Z: | W cyklu 2023/24-Z: | W cyklu 2022/23-Z: |
Efekty kształcenia
Learning outcomes acc to PRK 2019
Knowledge:
Students
1. know general and detailed terminology of media and business contexts in communication studies and culture studies (k_W02/P6S_WG)
2. understand the basic economic, legal and other considerations, and concepts connected with communication research and its application (k_W06/P6S_WG)
Skills:
Students
3. can use the terminology in public communication in business or media contexts (k_U01/P6S_UW)
4. communicate in English using specialist terminology (k_U03/P6S_UW)
Social competences:
Students
5. critically assess their knowledge of specialist terminology in public communication in business and media contexts (k_K02/P6S_KK)
6. function competently, responsibly and ethically within the area of communication studies (k_K05/P6S_KR; k_K07)
Kryteria oceniania
Forms of evaluation of learning outcomes:
1. written paper verifying the knowledge of the presented material and obligatory reading - 100% of the final grade (outcome 1,2,3,4,5,6)
Pass at 50% of the final grade
Literatura
Reading list:
A. obligatory reading (to get a credit):
Hartley, J. 2002. Communication, Culture and Media Studies,
Johnson, S. and Milani T. M. 2010. Language Ideologies and Media Discourse. Text, Practices, Politics. Chapter 8
Danesi, M. 2009. Dictionary of Media and Communication Studies. London/New York: Sharpe
B. supplementary reading
https://www.jyu.fi/viesti/verkkotuotanto/ci/glossary.shtml
https://mediatexthack.wordpress.com/
https://2012books.lardbucket.org/books/a-primer-on-communication-studies/index.html
http://www.medialit.org/reading-room/language-media-literacy-glossary-terms
Więcej informacji
Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb: