Public Communication and Public Relations 1.S3.EPC.31

Course objectives
The aim of the course is to acquaint students with modern techniques of public communication and public relations as well as introduce various issues of public communication and public relations theory. Students aim to use the theorethical knowledge in practise during many activites provided on classes.
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Topics covered:
Giving speeches and preparing presentations – modern techniques.
Theory of Public Communication.
Nonverbal communication.
Influence on people and public opinion.
Theory of Public Relations.
PR methods of action and tactics.
Public Communications and PR in Politics.
Public Relation Management
PR in a company.
Social Communication.
Media relations.
PR – how to do it for yourself.
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Methods of teaching/ forms of class activity:
multimedia presentation, oral presentation, discussion, text analysis, written brochure, peer feedback, individual work, group work, ICT tools/MSTeams

Kierunek studiów

English in Public Communication

Nakład pracy studenta

ECTS points in relation to student’s duties total number of ECTS points: 5 1 ECTS = 30 hrs in class 4 ECTS = 100hrs of preparation (reading, writing, preparation of speech) and self-study + 15 hrs consultations

Poziom studiów

studia pierwszego stopnia

Profil kształcenia

Studia stacjonarne

Rodzaj przedmiotu

obowiązkowe
obowiązkowe

Semestr, w którym realizowany jest przedmiot

semestr 2

Tryb prowadzenia

Realizowany w sali

Koordynatorzy przedmiotu

W cyklu 2022/23-L:

Grzegorz Omelan

W cyklu 2023/24-L:

Małgorzata Adams-Tukiendorf
Grzegorz Omelan

Efekty kształcenia

Learning outcomes acc to PRK 2019

Knowledge
Students know
1. basic terminology and theories in communication studies (k_W02/P6S_WG)
2. the place and significance of communication studies among humanities and social/political sciences, its nature and its methodological difference and the directions of its development (k_W01/P6S_WG)

Skills
Students can
3. recognize public texts and other products of communication and culture and carry out their critical analysis and interpretation (k_U02/P6S_UW)
4. communicate in English with the use of specialized terminology, present and evaluate different opinions and positions regarding the subject of study and discuss them (k_U03/P6S_UW)
5. use communication tools in an ethical and responsible manner (k_U10/P6S_UU)
6. perform individual and group activieis (k_U08/P6S_UK)

Social competences
Students are ready to
7. act in a responsible way, compying with the rules of professional ethics in public relations and in public communication (k_K05/P6S_KR)

Kryteria oceniania

Forms of evaluation of learning outcomes:

1. Active participation in class - 20% of the final grade (outcome 1,2,3,4,6)
2. Expert speech (oral format) - 20% of the final grade (outcomes 1,2,4,5,6,7)
3. Expert Prospect (written format) - 20% of the final grade (outcomes 1,2,3,4,7)
4. End of semester test - 40%of the final grade (outcomes 1,2)

criteria of assessment of an expert speech (assessed by all students) with the help of modern techniques:
33-29 points: 5,0
28-25 pts. 4,5
24-21 pts. 4,0
20-15 pts. 3,5
10-14 pts. 3,0

Pass at 60% of the final grade

Literatura

Reading list:
1. A. Green, Effective Personal Communication Skills for Public Relations, London 2006.
2. A. Theaker, The Public Relations Handbook, Routledge, London 2004.
3.J. Motion et al., Social Media and Public Relations. Fake friends and powerful publics, Routledge, London 2016.
4. J. Stromback, S. Kiousis (ed.), Political Public Relations. Principles and applications, Routlede, New York, 2011.
5. R. D. Smith, Strategic Planning for Public Relations, Lawrence Erlbaum Ass., Mahwah 2005.
6. S. Oliver, Public Relation Strategy, Kogan Page, London and Philadelphia 2007.

Więcej informacji

Dodatkowe informacje (np. o kalendarzu rejestracji, prowadzących zajęcia, lokalizacji i terminach zajęć) mogą być dostępne w serwisie USOSweb:

Strona przedmiotu 1.S3.EPC.31 w USOSweb